the importance of the export research 出口研究的重要性

a: the environment varies greatly because of differences in language, customs and traditions.

b: yes. this gap can be filled by export market research before exporting.

a: but the importance of the export research is often neglected by the manages.

b: that's right. they do not appreciate its value and consider it to be a luxury.

a: therefore, when enterprises are spending a lot of money in trying to penetrate a new market, they should research whether their products can be sold at high enough a price and in a satisfactory amount.

b: exactly.

重點講解：

vary vi. 變化，不同

appreciate vt. 認識

penetrate vt. 穿透，滲透

“this gap can be filled.”的意思是“差距可以消除。” 例如：the generation gap can be filled by communication. 代溝可以通過交流消除。

漢語譯文：

a: 由于語言、習(xí)慣和傳統(tǒng)的不同，出口環(huán)境也會有很大的差別。

b: 是啊，出口前對出口市場的研究從某種程度上可以彌補這種差異。