【話題介紹】

It is of great importance to adapt the marketing strategy to the response of the market.

依據(jù)市場的反映來調(diào)整營銷戰(zhàn)略十分重要。

【常用對話】

A: I went over the sales figures in the market research report, if you take that report and compare it with our survey of customer buying habits, there's only one conclusion.

我看過市場調(diào)查報告的數(shù)字，如果那這份報告和我們隊消費者購物習(xí)慣所做的調(diào)查相比只有一個結(jié)論。

B: What's that?

什么結(jié)論

A: It seems this market is sensitive to price. When our product was marked up at a higher introductory price, our sales after product launch were lower. At a discounted introductory, we landed more sales.

市場似乎對價格很敏感，我們的產(chǎn)品一開始標(biāo)得高，因此投放市場后，銷量非常低迷。在進(jìn)行定價打折后銷售量會大增。

B: So we should start low?

所以我們是要將初始價格調(diào)低嗎?

A: I think that would be on the button. Price is an important variable in our market, so we can use it to build our customer base. If our customers get hooked on the low introductory price, they will buy and become more loyal to our brand. Later on, when we hit a peak in sales and after our customer base is solid on our products, we can bring the price up.

我想這個主意這的切中要害了。價格在市場是一個重要的變量，我們可以利用價格建立我們的顧客基數(shù)，如果我們的顧客被我們的低價所吸引，他們就會購買我們的品牌并成為我們比較忠誠的消費者，日后我們創(chuàng)下銷售記錄，打下良好的顧客急出售，我們再把價格抬高。

B: That sounds like a really clever marketing strategy.

這聽起來真的是個聰明的銷售策略。