In this conversation， Tanya Nichols， the owner of an ice cream manufacturing company， is talking with her marketing manager， Carla Hutchison， about the advertising campaign for the company's new ice-cream sandwich.

Tanya： Good morning， Carla. How are you today？

Carla： I'm doing fine. How about you？

Tanya： Great， thanks. So， what's the status of our advertising campaign？

Carla： As I mentioned before， it'll be a national campaign starting next month. We've decided to use a variety of media for full coverage. First， we'll have 30-second spots on television once a day for 3 weeks.At the same time， we'll do 15-second radio commercials 3 times a day in selected cities with large populations. Finally， we'll have some outdoor ads using billboards near main entrances to big cities.

Tanya： What style will the ads use？

Carla： We're focusing on slice of life， showing how you can beat the summer heat by biting into a cool ice-cream sandwich. There'll be some reason why thrown in to hype our choice of flavors and show everyone they're not stuck with just vanilla.

Tanya： Sounds like an ideal approach. Will we have a new slogan？

Carla： Definitely. The advertising agency's working onthat right now. They'll have some proposals ready by the end of the week.

Tanya： Sounds like we'll have a winner on our hands！

中文：

在這個(gè)對(duì)話中，Tanya Nichols是一家冰淇淋生產(chǎn)公司的老板，她正在和她的市場(chǎng)部經(jīng)理Carla Hutchison就公司新的冰淇淋三明治的廣告宣傳活動(dòng)談話。

Tanya： 早上好，Carla.你今天過得怎么樣？

Carla： 我很好，你呢？

Tanya： 很好，謝謝。我們公司的廣告宣傳作得怎么樣了？

Carla： 正如我以前所提到的，我們下個(gè)月開始的宣傳活動(dòng)，是全國(guó)范圍內(nèi)的。我們已經(jīng)決定利用各種媒體做全面宣傳。首先，我們?cè)陔娨暽献龀掷m(xù)三個(gè)禮拜的廣告，每天一次，時(shí)間為30秒鐘傳。同時(shí)，我們還會(huì)在被選中的人口較多的城市的電臺(tái)廣播中宣傳，每天三次，每次時(shí)間為15秒。最后，我們還會(huì)有一些戶外宣傳活動(dòng)，在

大城市的主要入口處，樹立廣告牌。

Tanya： 那么采取什么樣的風(fēng)格呢？

Carla： 我們將把焦點(diǎn)放在日常生活方面，告訴你只要吃一個(gè)冰淇淋三明治，就能消除夏日炎熱。我們還會(huì)通過對(duì)多樣性口味選擇的宣傳，告訴大家推薦我們公司產(chǎn)品的原因，香草并不是惟一的口味。

Tanya： 似乎是個(gè)完美的方案。我們會(huì)有新的口號(hào)嗎？

Carla： 當(dāng)然，廣告代理商正在設(shè)計(jì)呢。這個(gè)周末會(huì)出臺(tái)一些新的策劃。

Tanya： 聽起來我們將會(huì)成為一個(gè)大贏家！

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